Reach people at the exact moment they are researching, comparing and deciding.
ChatGPT now shows ads to UK users, and it could become one of the most important new advertising channels in years. I help UK businesses get ready for it properly and run early campaigns with the same focus on tracking, lead quality and return that I bring to Google Ads.
A short headline that answers the question.
yourwebsite.co.uk →I would rather be straight with you than sell you something that is not ready. OpenAI began showing ads to US users in early 2026 and has since expanded to the UK, Canada, Australia and New Zealand. Ads only appear for people on the free and lower cost Go plans, not paying Plus, Pro or Enterprise users, and never to under 18s.
One ad format, limited targeting and attribution that is still maturing. Treat it as a test line in your budget, not a replacement for Google Ads.
Advertiser access is rolling out in stages and can vary account by account, so we prepare now and test as it becomes available to you.
Including financial services, legal, healthcare, gambling and alcohol. If you are in one of these, we may need to wait or take a different route for now.
None of this means you should ignore it. It means the smart move is to prepare now and test carefully, rather than pour budget into an unproven channel.
When someone asks ChatGPT a question with buying intent, such as comparing software or planning a trip, a single sponsored card can appear below the answer. It shows your name, a short headline, a line of copy, an image and a link.
The ads are clearly labelled and, by OpenAI's policy, do not change the answer itself. Targeting is based on the topic of the conversation rather than exact keywords, so this channel rewards specific, relevant offers far more than broad brand messaging.
A short headline and one line of supporting copy.
yourwebsite.co.uk →That puts your offer in front of someone who is actively in research and decision mode, which is exactly where good PPC earns its money.
An early launch partner reported that traffic from AI tools converted at around 1.5 times the rate of other referral sources. A channel level signal, not a promise of your results.
Ad dismissal rates in the US pilot have been low, an encouraging early sign that the format is not getting in people's way.
Early signals from the US pilot are encouraging. These are channel level figures rather than promises of your results, but they are a reason to take the channel seriously.
I work in two stages, so you are never spending before the groundwork is right.
I will tell you honestly which group you are in before you spend anything.
We talk through your goals and whether ChatGPT Ads is worth your time yet.
I get your tracking, landing pages and site signals in good shape.
We launch a controlled test, measure it properly and decide whether to scale.
I work on a fixed monthly retainer rather than a percentage of spend, with the exact figure depending on scope. A one off readiness and setup project is also available if you would rather start there. I will always be clear on cost and what is included before we begin.
UK users are now seeing ads, and advertiser access is opening up, though it is still being rolled out gradually and can vary by account. The honest answer is that we prepare now and test as access becomes available to you.
No. It is an emerging, complementary channel. Google Ads should stay your core for now. ChatGPT Ads is a test line worth getting in early on.
Mostly by the topic of the user's conversation, plus country level controls, rather than the keyword and audience tools you get in Google or Meta. That is likely to develop over time.
Possibly not yet. Several regulated sectors are restricted at launch. The rules are changing, so it is worth checking, but I will not promise access that does not exist.
That is fine, and often the right call. The most valuable work right now is preparing your site, content and tracking so you are first in line when it makes sense to test.
Want to be ready for ChatGPT Ads before your competitors are?