Blog
From Google updates and how they affect rankings, through to website user experience and e-commerce on social media, I offer my take on the digital world.
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Using AI and ChatGPT For Your PPC Account Setup and Management
Leveraging AI and tools like ChatGPT can greatly enhance your PPC account setup and management. From keyword research and ad copy creation to audience targeting, budget management, and performance monitoring, AI helps streamline processes, improve efficiency, and drive better results. By integrating AI into your PPC strategy, you can focus on strategic decision-making while automating and optimising routine tasks.
PPC Freelancer vs. Agency: Why Choosing a Freelancer is the Smart Move for UK Businesses
When it comes to managing PPC campaigns, businesses often face a crucial decision: should they hire a PPC freelancer or an agency
Understanding PPC: A Comprehensive Guide for Beginners
Pay-Per-Click (PPC) advertising helps businesses quickly attract targeted website traffic by paying for ad clicks.
The Future of PPC: Emerging Trends and Technologies
Emerging trends and technologies that are set to transform PPC
How to Optimise Your PPC Campaigns for Maximum ROI
A step-by-step guide to help you optimise your PPC campaigns
Essential PPC Tools for Medium to Large Companies
Here’s a look at some of the top PPC tools that can help your company achieve its advertising goals when used by a seasoned freelancer.